Damn you Jack GambleBOOM! We’ve all seen it.  Dreamt it. Imagined it.  Feared it even.  The kind of nuclear holocaust that kept Sarah Conor up at night.  Being raised in the fallout of the Cold War, we grew up with Orwellian conditioning riddled with visions of mushroom clouds and nuclear destruction.  Mutual annihilation was what we were assured, and fear of all things nuclear permeated humanity.

Whatever nuclear was - it wasn’t good.

Thanks in part to the Cold War, the nuclear label was forever tarnished and fear would forever predominate any idea to which it was attached.  It was certain nuclear energy was to fight an uphill battle if it was ever going to succeed. It is the misappropriation of labels that has brought us to an unfortunate impasse with the development and implementation of clean, safe nuclear energy.

Labels are bad, mm-kay.

For whatever reason, the labels we attach to (insert noun here) become the superficial judgement society perceives whenever they think about, hear, or encounter said noun.  Labels lead to bias, and improper and often times over simplified generalizations drawn upon its host.  Nevertheless it is human nature. It makes logical sense to name and categorize things so we can bring about proper and quick order to a world that exponentially grows in complexity.  Labels help us to know the system.

Unfortunately labels help us to diminish the system as well.  This is precisely the problem facing the proliferation of nuclear energy.  But there I said it - nuclear and proliferation in the same sentence; two intense labels with grossly negative connotations.  Both of which systematically instill subconscious fear into society.  The same fear that keeps clean and safe energy from blossoming as our reliance on fossil fuels comes to a head.

It all goes back to the atom.

Fear not, I have a solution.  I suggest we drop the nuclear label altogether and revert back to the industry’s foundation in atomic energy.  Not only is this label far more benign, but it recalls the historically uplifting discovery of the atom - the fundamental building block of life.  The atom is a wholesome label people can easily deal with.  Atoms are friendly, they hold the door for you, hell they even build universes.  The pro-nuclear community needs to get on the atomic bandwagon and start beating the dream for clean, safe and efficient atomic energy as the long-term solution for our mass output energy needs.

Except, what’s in a name?

Image Used in this Post

Licorne 4 image courtsey of Flickr user Pierre J. published under the CC license.